DUBAI: Dutch Moroccan Egyptian mannequin Imaan Hammam stars within the latest marketing campaign for Austrian jewellery label Swarovski’s Spring 2024 assortment.
Lensed by photographer Steven Meisel, the marketing campaign portraits characteristic Hammam alongside fashions Irina Shayk, Karlie Kloss, Fei Fei Solar and Abby Champion, who rework into legendary creatures from the ocean.
The marketing campaign reimagines Venus as a set of bejeweled trendy muses, every representing sides of latest womanhood.
Swarovski’s World Artistic Director Giovanna Engelbert mentioned in a press release: “The Venus marketing campaign brings to life the Spring/Summer season 2024 assortment, impressed by a dream of an underwater universe. On this marketing campaign, I reimagined the timeless Venus archetype, exploring it by way of a contemporary interpretation that resonates with up to date beliefs of class, empowerment, creativity, and beauty completely embodied by these iconic fashions.”
In the meantime, final week, Hammam additionally took the highlight because the face of Jacquemus’ newest marketing campaign, “Les Sculptures.”
In a sequence of pictures shared on each Hammam’s and the model’s Instagram pages, the mannequin posed atop pedestals, showcasing an array of ensembles from the label’s latest assortment.
The pictures had been captured amid the picturesque streets of Paris, together with settings outdoors a pharmacy and inside a studio.
One of many pictures featured Hammam adorned in a printed black-and-white coat, distinguished by its elevated collar and dramatically curved sleeves, a design harking back to the coat sported by American Dutch Palestinian mannequin Gigi Hadid throughout Jacquemus’ January present in Saint-Paul-de-Vence, France.
Accentuating her ensemble, Hammam carried a bag in the identical print as her coat, in addition to black tights and open-toed ankle-strap heels.
In one other shot, Hammam reclined on the pedestal, clad in a figure-hugging black gown with a hood that coated half her face.
This isn’t Hammam’s first collaboration with the model. In 2021, she graced the label’s Spring 2021 marketing campaign alongside fellow part-Arab fashions Nora Attal and Malika El-Maslouhi.
Hammam was then a imaginative and prescient in a flared, wheat-colored pinstripe jumpsuit with skinny shoulder and chest straps. She additionally made a memorable look on Jacquemus’ runway in July 2020 in Paris donning the identical gown.
Launched in 2009, the unbiased label has seen fast progress thanks largely to the founder’s canny social media presence — all smiles and heat, in distinction to the perceived icy elitism of lots of his friends.
